COVID-19 Recovery Discount: Lifetime 50% Off. Limited to 20 new clients, call today to start.

Frequently Asked Questions...


Web Roofing is a website re-design agency. We offer custom web design and development solutions to small and medium-sized roofing companies within the United States.

We can help with:

  • Custom web redesign and development
  • Web hosting
  • Regular website maintenance and security checks
  • On-page search engine optimization
  • Optimization for lead generation
  • Branding and logo updates (whether you just want to polish your logo or are looking for a complete branding update)

We do not work with new companies, companies without an existing website, or companies that do not have a presence in the US.

We’re big fans of “do one thing and be the best at it”. We provide high-level custom web development solutions and ongoing support. Our team is lean and focused on generating you ROI from your existing website. 

However, Web Roofing is not a marketing agency. While we optimize your website for rankings and conversions, we don’t drive traffic on your behalf.

That means we don’t offer services like:

  • Off-page SEO (backlink building, etc.)
  • Pay per click (PPC) advertising
  • Social media marketing or content creation
  • Graphic design (although we do create custom graphics for your website)

At Web Roofing, we strive to be a true partner in your business success. To ensure we can live up to our high expectations, we must be selective when taking on new clients.

Our qualifications are simple:

  • You must have an existing website
  • Your business must have a presence within the United States
  • You must not have a product, company, service, or brand that promotes adult content, illegal activity, or violence (either directly or indirectly)

We always reserve the right to turn down any project, and will notify you before we continue your project or bill you if we decide to do so. 

The best way to see if we’ll be a great fit is to request a free website mockup. And if you have further questions, don’t hesitate to schedule a call with our founder, Michael. Click here to schedule a call with him directly.

Yes! Every Web Roofing website is 100% designed from scratch. Rather than start from a premade template, we design your site around your existing content so it’s a perfect fit.

This attention to detail is why we only work with clients with existing websites. Since we don’t create new content and branding (unless requested by you), we can focus all our efforts onto designing you the best possible website at the lowest possible price. (If you do want new content or pages added, no worries! We’ll bill the work as an add-on at the hourly design/development rate determined by your plan.)

After almost a decade in the web development space, we’ve found the best way to maintain top-quality talent with low overhead is to hire remotely. We don’t subcontract out to low-budget freelancers, but maintain a full team on payroll. Although our team is based all over the world, we keep in constant communication and are always on the same page when it comes to your project.

Our support team, account managers, and content writers are all USA-based, with most located in Lakeland, FL.

As a business owner, you know the role of your website. Visitors access it, read about you, and decide whether they want to work with you. The more visitors who turn into happy customers, the better.

If you want to get more business from your website, you need to either bring in more visitors or get better at convincing those visitors to buy from you. Web Roofing can help with both.

By working on your Search Engine Optimization, we help your website rank higher in Google and other search engines. This increases the chance someone will land on your website after searching for terms related to your services. Our average website redesign sees 35% increase in visitors, and we’re confident we can help your site too.

After almost a decade in the business, we know a thing or two about designing websites to convert. We’ll use all the tips and tricks to get cold traffic to call, visit, or purchase from you.

We’ll also monitor your rankings and conversion over time, troubleshooting if needed. The average Web Roofing customer can expect an increase of 358% (3.5x) the number of leads from new their new website vs their old.

With more traffic + a better conversion rate, you’ll be seeing a ROI from your new website in no time.

We may be biased, but we think there’s many reasons Web Roofing is your best choice for your business website:

  1. Your new website is free (not $5-22k)
  2. We’re reliable, with 24/7 US-based support
  3. Hosting, maintenance, and military-grade security measures are included
  4. We offer only custom design (no templates, pre-fab sites, or clones of your competitors)
  5. Our rates are affordable for any size business
  6. We extensively test our sites for mobile functionality
  7. We do everything for you (no time or tech skills required)
  8. We have extensive experience in the roofing niche and know what it takes for a roofing company to succeed online

But you don’t have to take our word for it. Schedule a call and see how your site could benefit from a free Web Roofing redesign.

Yes! And we’re proud to say it. In order to keep costs down, many of our web designers work remotely. However, our founder, our headquarters, and our account managers/service team are all based in Lakeland, FL. 


How can we help you? We're here for you.

Have any question? Feel free to contact us.


Yes! SEO, or search engine optimization, is included in every plan. So you can expect to see better results in Google, Bing, Yahoo, and other search engines after your redesign is complete.

The short answer:

We provide a variety of services to get your site ranking faster, including:

  • Properly formatting your content so it’s easily readable by search engines
  • Optimizing your content to feature the keywords your potential clients are searching for
  • Speeding your website up (which makes your site more attractive to Google)
  • Making your website mobile-friendly (another thing Google is looking for)
  • Polishing your design so cold traffic stays longer and reads more of your site
  • Installing SSL certificates, a mark of trust Google and other search engines look for

The long answer:

There are two types of search engine optimization that Google looks for when determining how your website ranks in search results: on-page and off-page SEO. Here at Web Roofing we’re experts in on-page SEO, but we do not offer off-page SEO services.

(Just a side note – SEO technically applies to any search engine. However, it’s estimated that over 95% of all search traffic comes through Google. To maximize your returns from SEO, we focus mostly on Google, so we’ll talk mostly about Google here.)

Google wants to rank sites with high quality content who are experts in their space. Google uses both on-page and off-page SEO to determine if your site meets that criteria.

To explain it very briefly, on-page SEO is all the information coming directly from your website while off-page SEO is all the information about your website coming from external sources.

On-page SEO includes not only your website content, but also your security (presence of a SSL certificate), security of your hosting, site speed, trustworthiness of your server IP address, whether your design is unique, bounce rate, customer retention, keyword density, keyword placement, meta tags, meta titles, optimized images, presence of appropriate legal policies, and more.

If just hearing that list makes you tired, you’re not alone! We’ve heard from many of our previous clients that their previous developers either neglected or were simply not aware of many of these. As a result, these businesses were forced to pay hundreds of dollars a month for additional SEO services (that in some cases didn’t integrate well enough with their website to work).

To make it more confusing, Google is constantly updating their algorithm. Understanding and quickly implementing the changes can be overwhelming for already busy business owners.  

We position your website for success from the start by developing with all of this in mind, then keep everything working smoothly on a monthly basis. Whenever Google releases an algorithm update, or new research on SEO best practices emerges, we’ll adjust your website as part of our standard 50-point monthly maintenance checklist.

Off-page SEO is the second part of what Google looks at to determine if you’re an authority in your space. As we mentioned before, this is everything outside your website. Such as: social media profiles and mentions, engagement on your blog posts, local press releases, and backlinks to your website on other sites. Off-page SEO is offered by most marketing agencies and can vary greatly in cost. While we are not a marketing agency and do not offer off-page SEO, a strong foundation in on-page SEO will make it MUCH easier for an agency you partner with to get you results.

In addition, we do guarantee a significant increase in rankings from the on-page SEO work we do. In the first 2 weeks, our average client starts to rank for over 80 keywords that they were previously not ranking for at all. They also see a 35% increase in website visitors and a 40% increase in page views (meaning more people visit your website and those people stay longer and read more pages!).

If you have any questions about our SEO services, don’t hesitate to schedule a call with our founder Michael to discuss your options.

Our essentials plan is our most popular plan – about 80% of our clients choose this plan. While our basic plan is already awesome (if we say so ourselves), there’s a few big advantages of choosing the essentials plan.

120 hours of free design and development time are included with the essentials plan, vs 50 for the basic plan. We devote more resources to improving the functionality, usability, and design of your website, resulting in a better experience for your customers and a more premium design. We’ll test and optimize for lead generation, increasing the chances your visitors will call you or buy from you.

Free SSL certificate included. This security certificate signals to Google and other search rankings that your site is reputable. If you have plans to do any Search Engine Optimization (SEO) or paid advertising campaigns, a SSL certificate provides a huge performance boost.

Unlimited bandwidth – handle thousands of visitors without downtime, speed reduction, or overage charges.

Unlimited professional stock images. We purchase high-quality stock images that perfectly match your brand. Because the last thing you want is to use the same free images everyone else is.

Content Delivery Network setup for faster load times, so all those high-quality images will appear in the blink of an eye. A slow website negatively affects your search engine rankings and irritates potential customers, but you won’t have to deal with that.

Reduced hourly rate for future work @ only $50 an hour. That’s significantly cheaper than 98% of web design agencies in the US (and we’ll actually return your calls). If you want to add a page, implement a new marketing strategy, or update your business info, you can easily request additional work through your Member Dashboard or from your dedicated account manager. We’re here to help, but if you’d rather make the changes yourself, you’ll still have full access to your site through your admin, WordPress dashboard.


Consider the essentials plan if…The essentials plan is perfect for small to medium sized, established companies looking to take their company to the next level with their digital footprint. If you have any questions about which plan is right for you, don’t hesitate to schedule a call with our founder, Michael. Click here to schedule a call with him.

Our basic and essentials plans are fully loaded, but as your business grows, so do your website needs. We’ve developed the enterprise plan specifically for medium to large businesses, with features that take your website to the next level.

The average Web Roofing enterprise-level website takes 300 hours of design and development time. If you hired an agency, this would cost you $15-22k. We’ll do it for free, because we’re confident you’ll love our service.

Unlimited professional stock photos, no run-of-the-mill free photos that show up everywhere. We source professionally shot and licensed photos that are a perfect visual representation of your brand. With full commercial rights to every image, you never have to worry about copyright infringement. Ever.

Heavily reduced hourly rate on future work (@ $50/hr). As an established business, you know how important it is that every update looks polished, professional, and on-brand. When you request updates through your Member Dashboard, they’ll be completed by someone who knows your website inside and out. Whether you want one page added or a full custom solution implemented, we’ve got your back.

Unlimited bandwidth, so you can drive heavy traffic to your site without worrying it will break under the stress. 10,000 visitors a month? 25,000? No problem.

311-point monthly maintenance checklist. Our basic maintenance checklist includes 50 steps designed to keep everything safe, secure, and updated. With the enterprise plan, we expand the checklist to 311 steps, aggressively searching for anything that will boost rankings, performance, or defense against hackers.

Premium support + priority & rush request. At this stage of your business, you know the value of your time. In addition to 24/7 access to our standard support team, you’ll have cell phone (call and text) access to your account manager. You’ll get issues resolved and web projects moving faster than you ever thought possible.

Consider the enterprise plan if…The enterprise plan is perfect for medium to large companies/brands that want to stand above their competitors with a powerhouse online presence. If you have any questions about which plan is right for you, don’t hesitate to schedule a call with our founder, Michael. Click here to schedule a call with him.

Billing starts once your new website is approved by you and live online. The entire redesign process – from your initial mockup to your site transfer – are free as part of our 30 Day free trial. Once you approve your site, you’ll be charged the $350 sign up fee as well as your first monthly payment.

You can learn more about our free 30 Day trial by visiting our HOW IT WORKS page.

No, we can 100% guarantee you’re not. Because we don’t offer ANY long-term contracts (unless required by your business, in which case we’re happy to oblige).

Every Web Roofing contract is month-to-moth. There are no early cancellation fees. No discounts for paying in advance.

We believe in working hard to earn your business each month. If we’re not creating value for your business, you shouldn’t be paying us.

For more information, see “If I leave Web Roofing, who owns my website?”

There’s two key phases to running a business website:

  • Designing and developing the website
  • Hosting and maintaining the website

Most web design agencies charge you $5-22k to create a completely custom website, then leave the time-consuming, tech-heavy maintenance to you and your team. Web Roofing offers a free website and charges a low monthly fee for hosting and maintenance.

Depending on your chosen plan, we’ll put 50-300 hours into creating your site redesign. This is, to be perfectly honest, a huge risk for us. We don’t require long-term contracts – if you leave after a month, we’ve put a lot of resources towards designing you a free website (that we’ll never be paid for). But we’re so confident you’ll love our service that we’re willing to take on all the risk ourselves. While we do charge a one-time $350 set up fee to cover the premium plugins and other systems we provide, this is only a small fraction of the expense we take on to launch the perfect site for you.

In short: we only make money if you value the work we do every month.

So yes, your website is free. Your total monthly hosting and maintenance cost will be around the cost of your cellphone bill (depending on your chosen plan).


SOME providers (and no…we won’t name names) say “custom” when they really mean “we’re going to take this generic template and add your logo.” We don’t work like that.

When we say custom, we mean 100% custom, built from scratch for your business. Every page designed to fit your content and needs. No templates, pre-fab sites, or copies of your competitors’ sites.

Even better, our custom sites are specifically optimized for the roofing industry. After working so long in this space, we know firsthand what works (and what doesn’t) to get our clients more business. We’re not a “one size fits all” solution. We’re a highly custom, niche provider.

You can request your free website mockup through our interactive sign-up process. We’ll go over a few key details we need to get your project started, like your current URL. We’ll also figure out your web design likes and dislikes.

Signing up takes just 5 minutes – SCHEDULE A CALL.

If you don’t like your mockup, we’ll change it. As many times as you need until it’s perfect.

We offer unlimited revisions during the design phase of your website. With no extra fees and no judgment.

Remember, all our web design is 100% custom. If something is bugging you about your mockup, we can change it. No matter how big or small.

No worries – we’ll change it.

You can request adjustments to your website at any point:

  • During the design phase – request unlimited changes to your mockup at no extra charge, no matter how large or small.
  • During the development phase – once you approve your mockup design, you’ll have the opportunity to review your website and request changes before it launches. These changes are included within the free 50-300 hours of development work included in your plan.
  • After launch – once your website has launched and billing begins, you can request additional work on your site at the hourly rate specified by your plan. Updating your website is easy – just make a request from within your Member Dashboard.

Our philosophy is simple: if we don’t provide value for you and your company every month, you shouldn’t be paying us. 

You will always have full control over your website. Before your Web Roofing redesign goes live, we’ll make a full backup of your old website. If at any time you would like to move to another service provider or hosting company, you can send them these files so that they can restore and host your old site.

After being with Web Roofing for 12 consecutive months, an add-on service will be available for you to receive daily or weekly ongoing backups of your new website for an additional $94. You are welcome to take this back up and move to another provider if you aren’t happy with our service.

Should you choose to terminate your Web Roofing contract after 12 months, we will no longer be able to provide hosting for your site or offer a discounted rate on hourly services. To prep your site for outbound migration, we will disconnect/terminate all licenses, services, and communication operated by Web Roofing.  While we will provide all backups and needed files to successfully migrate out, Web Roofing does not offer outbound migration services. This would be the responsibility of your new website developer and hosting company.

Yes! You will have access to your website admin panel, so you can make changes yourself. All Web Roofing websites are built using WordPress – if you’re comfortable working on that platform, you’ll find it simple to edit your site. If not, we’re always here to help. You can request changes to your site through your Member Dashboard and we’ll get to work.

In order to provide the best service possible, all Web Roofing core plan sites are hosted on our fast, reliable hosting platform. This allows us to ensure we can deliver on our promises of improved performance and search engine rankings.

In addition, it’s important for us to have access to your site’s hosting to perform routine maintenance and security checks. We need the ability to check code and make adjustments without getting locked out or blocked from this key part of your site.

The good news: hosting is included in every Web Roofing plan. When your new site goes live, we’ll cancel your old hosting and transfer your site with no downtime. This is done completely by our team in the back-end.

If you’re looking to keep your own website and hosting, we offer two plans that boost your leads or traffic and give you access to our team while working with an existing website. SEE PLANS AND PRICING.

We build Web Roofing websites using WordPress, the most powerful and flexible content management system for small to midsize business websites. Unlike other providers who brag about their “groundbreaking proprietary systems,” we know to stick to what works. WordPress gives us the flexibility to integrate your website with all your existing systems, from your online calendar to your signup forms for your email newsletter.

When we start a project, we’ll talk about the systems you currently use. We’ll make sure all of them integrate beautifully with your new site, so there are no disruptions for your business.

While this depends on your company, location, and website, past Web Roofing clients have reported an average increase of 3.5x new leads originating from their website through search.

This increased performance is due to two things:

  1. Our included SEO will bring more traffic to your site.
  2. Our conversion-optimized design will encourage more of that traffic to fill out your lead capture forms or give you a call.

Once your redesign goes live, you’ll start to notice an immediate difference in how your audience reacts to your site. If you were tracking the performance of your online lead capture forms before, you’ll quickly start to see the difference. If you weren’t tracking this data before, we’ll have these systems up and running when your site launches. We setup detailed analytics for all our members.

The speed at which you’ll see SEO results depends on your local roofing market. For example, if your competitors are very established or heavily investing in their own SEO, it will take longer for you to rank (however, this also means its even more essential for you to strengthen your own web presence). You might notice a jump in rankings in as little as 4 to 8 weeks, or it may take 4 to 6 months. To speed up the process, we’ll take the extra step of submitting all your site’s pages for reindexing by search engines.

We also connect your website directly to Google. We share your website performance directly with them, including data such as speed, visitor retention, unique visitors, views and more to help Google leverage this data in your rankings.

Keeping your website active by updating your blog regularly and increasing your authority by encouraging other sites to link to you are both great ways to speed up SEO results. We do offer monthly content and can setup a content strategy for your blog by our writers upon request.

Yes! SEO (search engine optimization) is included in all Web Roofing plans.

We will work to optimize your existing content so that it is search engine friendly. We’ll perform basic keyword research and identify critical roofing keywords for your location, incorporating them into your site. We’ll also make your site faster, mobile friendly, and secure – all things Google and other search engines want to see.

For more information, see the question “Is SEO Included?”

There are no long-term contracts for any Web Roofing plans. If you don’t like the service, you can simply stop working with us.

The first step to a Web Roofing project is a free mockup. If you’re not happy with the design of your mockup, you’re under no obligation to continue working with us.

If you love your mockup and redesign but determine we’re not the right fit long-term, you have two options:

  1. After being with Web Roofing for 12 consecutive months, an add-on service will be available for you to receive daily or weekly ongoing backups of your new website for an additional $94. You are welcome to take this back up and move to another provider if you aren’t happy with our service.
  2. Should you choose to terminate your Web Roofing contract after 12 months, we will no longer be able to provide hosting for your site or offer a discounted rate on hourly services. To prep your site for outbound migration, we will disconnect/terminate all licenses, services, and communication operated by Web Roofing. While we will provide all backups and needed files to successfully migrate out, Web Roofing does not offer outbound migration services. This would be the responsibility of your new website developer and hosting company.

The biggest value we provide is our ongoing work and relationship for your company. In some unique circumstances, we do provide lifetime licenses and rights to the site if you want to purchase it outright and take it to a new hosting provider and developer. This is offered on a case by case basis, may not be available to all customers, and pricing will depend on the amount of time we have invested into developing your site.

That being said, we’re always ready to go the extra mile to ensure you are satisfied. If you have any complaints about the service we provide, don’t hesitate to schedule a call with our CEO Michael to get everything worked out.


Yes! Content is not included in your free site redesign or monthly maintenance, but we’re happy to help as an add-on for $97/page (up to 500 words).

We can assist with polishing existing content or creating completely new, from-scratch content. All content is written by our dedicated content writer, a USA-based native English speaker.

You can request content in less than 30 seconds from within your Member Dashboard. Once you’re logged in, select “Content” on the left-hand side and fill out the quick questionnaire so our team can get started.

Content changes or web development work required to support the new content will be billed at your regularly hourly rate (depending on your selected package).


30-Day free trial + zero-risk pricing

We believe in working hard every day to earn your business, so we don’t lock you into lengthy contracts to keep you around. All contracts are month-to-month – cancel anytime without penalties. And with our 30-day free trial, you’ll be confident you’ll love our service before you pay a dime.

Post-trial plans start at just $347/month, plus a one time $350 set up fee.